Many people are talking about SEO but few break down what you should expect from your efforts. [Hint: you’re in it for the long-game.] My guest, Meg Casebolt, joins me for part two of our conversation about how you can intentionally create content that increases your search rankings and drives people to you based on your expertise.

 

Meg and I had so much to talk about that we split our conversation into two episodes. Last week we discussed how much you really need to be doing to get enough eyes on your business to fill your books.

 

On this episode, we’re moving into the nuts and bolts of SEO for your business. We discuss:

• Whether web designers incorporate SEO into their process;
• Keyword stuffing;
• How you should approach content creation that’s SEO friendly;
• When you should expect results from SEO; and
• Tips on how to create content that search engines love.

 

Learn more about the Back to Business Retreat I'm hosting, September 11-14, 2019.

 

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.