Strategic planning is critical for any organization to thrive in an ever-changing world. To gain insight into developing an effective strategic plan, we recently sat down with Mike Carter, Assistant Vice President for Corporate Strategy at Nationwide Insurance. Carter, who helped guide the Farm Bureau through its own strategic planning process, shared his expertise at the organization's Agricultural Summit in Syracuse. In this podcast episode, Carter explains what strategic planning entails, why it's important, and how to approach the process. Tune in to hear practical tips that any organization can apply to position itself for future success.