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#15 – Is AI Listening to Us? Voice AI as the New Interface [Charles Cadbury | CEO, Say It Now]
🎓 20% Off | Oxford AI Ethics Executive Programme - https://oxsbs.link/ailyceum
🍫 The answer is yes — he is related to 𝘵𝘩𝘢𝘵 Cadbury.
“Conversation is the most natural interface there is.” — Charles Cadbury
Charles Cadbury — CEO, Say It Now and Amazon Alexa Cup winner — explores why Voice AI is becoming the new interface for search. From early Alexa development to powering actionable audio ads for Marriott, Greggs and HMRC, he explains how voice delivers better engagement and how agentic advertising will reshape the future.
The conversation dives into context windows, ethics, mind-crime, multimodal devices, energy demands, assistant wars, and why voice may replace screens as the dominant interface by 2030.
EPISODE HIGHLIGHTS
0:00 ➤ Intro / Guest Welcome
1:00 ➤ “Conversation is the most natural interface there is”
2:50 ➤ Broadcast vs dialogue
3:45 ➤ Why voice beats typing
4:40 ➤ The early Alexa commerce moment
5:40 ➤ How actionable audio ads work
6:45 ➤ Smart speaker behaviours
8:00 ➤ Building voice apps before mass adoption
9:40 ➤ Booking flights by voice (2015)
10:30 ➤ Marriott & in-room assistants
11:25 ➤ Winning Amazon’s Alexa Cup
12:40 ➤ Debunking the “always listening” myth
13:50 ➤ Context windows in advertising
15:20 ➤ Agentic journeys: audio ad → action
16:20 ➤ Growing The AI Lyceum via voice search
17:20 ➤ Voice-through-rate & 30–40% conversions
20:00 ➤ Measuring voice in the zero-click era
21:10 ➤ Branded experts for Alexa, Gemini & Siri
22:20 ➤ Ethics, persuasion & the audience of one
24:20 ➤ Data powering conversational optimisation
25:45 ➤ Voice as the unlock for TV, radio & OOH
27:50 ➤ From billboard to real-time booking
29:00 ➤ Beyond the smartphone: new interfaces
30:40 ➤ Smart glasses & multimodal projection
31:30 ➤ Mind-crime: when AI gets “too good”
32:30 ➤ Using AI for creative thought partnership
33:30 ➤ Alexa upgrades & the assistant wars
34:40 ➤ Power demand & AI’s energy challenge
36:50 ➤ Space data centres & lunar solar ideas
38:20 ➤ Why OpenAI won’t run ads mid-conversation
40:10 ➤ Behaviour change campaigns: smoke alarms & HMRC
42:00 ➤ Charles’ closing question
43:00 ➤ Closing
PLATFORMS
🎓 20% Off | Oxford Programme - https://oxsbs.link/ailyceum
All Links: https://linktr.ee/theailyceum
YouTube: https://www.youtube.com/@The.AI.Lyceum
Spotify: https://open.spotify.com/show/034vux8EWzb9M5Gn6QDMza
Apple: https://podcasts.apple.com/us/podcast/the-ai-lyceum/id1837737167
Amazon: https://music.amazon.com/podcasts/5a67f821-89f8-4b95-b873-2933ab977cd3/the-ai-lyceum
Website: https://theailyceum.com
#ai #artificialintelligence #aiethics #marketing #advertising #tech #genai #theailyceum #charlescadbury #voiceai #conversationalai #adtech #sayitnow #philosophy
View all episodes
By Samraj Matharu🎓 20% Off | Oxford AI Ethics Executive Programme - https://oxsbs.link/ailyceum
🍫 The answer is yes — he is related to 𝘵𝘩𝘢𝘵 Cadbury.
“Conversation is the most natural interface there is.” — Charles Cadbury
Charles Cadbury — CEO, Say It Now and Amazon Alexa Cup winner — explores why Voice AI is becoming the new interface for search. From early Alexa development to powering actionable audio ads for Marriott, Greggs and HMRC, he explains how voice delivers better engagement and how agentic advertising will reshape the future.
The conversation dives into context windows, ethics, mind-crime, multimodal devices, energy demands, assistant wars, and why voice may replace screens as the dominant interface by 2030.
EPISODE HIGHLIGHTS
0:00 ➤ Intro / Guest Welcome
1:00 ➤ “Conversation is the most natural interface there is”
2:50 ➤ Broadcast vs dialogue
3:45 ➤ Why voice beats typing
4:40 ➤ The early Alexa commerce moment
5:40 ➤ How actionable audio ads work
6:45 ➤ Smart speaker behaviours
8:00 ➤ Building voice apps before mass adoption
9:40 ➤ Booking flights by voice (2015)
10:30 ➤ Marriott & in-room assistants
11:25 ➤ Winning Amazon’s Alexa Cup
12:40 ➤ Debunking the “always listening” myth
13:50 ➤ Context windows in advertising
15:20 ➤ Agentic journeys: audio ad → action
16:20 ➤ Growing The AI Lyceum via voice search
17:20 ➤ Voice-through-rate & 30–40% conversions
20:00 ➤ Measuring voice in the zero-click era
21:10 ➤ Branded experts for Alexa, Gemini & Siri
22:20 ➤ Ethics, persuasion & the audience of one
24:20 ➤ Data powering conversational optimisation
25:45 ➤ Voice as the unlock for TV, radio & OOH
27:50 ➤ From billboard to real-time booking
29:00 ➤ Beyond the smartphone: new interfaces
30:40 ➤ Smart glasses & multimodal projection
31:30 ➤ Mind-crime: when AI gets “too good”
32:30 ➤ Using AI for creative thought partnership
33:30 ➤ Alexa upgrades & the assistant wars
34:40 ➤ Power demand & AI’s energy challenge
36:50 ➤ Space data centres & lunar solar ideas
38:20 ➤ Why OpenAI won’t run ads mid-conversation
40:10 ➤ Behaviour change campaigns: smoke alarms & HMRC
42:00 ➤ Charles’ closing question
43:00 ➤ Closing
PLATFORMS
🎓 20% Off | Oxford Programme - https://oxsbs.link/ailyceum
All Links: https://linktr.ee/theailyceum
YouTube: https://www.youtube.com/@The.AI.Lyceum
Spotify: https://open.spotify.com/show/034vux8EWzb9M5Gn6QDMza
Apple: https://podcasts.apple.com/us/podcast/the-ai-lyceum/id1837737167
Amazon: https://music.amazon.com/podcasts/5a67f821-89f8-4b95-b873-2933ab977cd3/the-ai-lyceum
Website: https://theailyceum.com
#ai #artificialintelligence #aiethics #marketing #advertising #tech #genai #theailyceum #charlescadbury #voiceai #conversationalai #adtech #sayitnow #philosophy