Mark Aaron Polger considers himself an ‘accidental library marketer.’ He is an Academic Librarian at the City University of New York and he is the Founder of the first ever marketing journal that is related only to libraries, Marketing Libraries Journal! Mark has just released his third issue and there are so many great articles and words of wisdom in these pieces that are perfect for any library marketer to indulge. Find out more about Mark and the awesome work he’s doing, in this week’s episode!

 

Key Takeaways:

• Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out!
• Who is Mark and what does he do?
• What is the library journal all about?
• What’s the difference between a double-blind peer review and a traditional review?
• Mark believes a lot of marketers do ‘upside-down marketing’ where they market first and then look at the data after.
• Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
• The library journal is completely free to use!
• What kind of articles can you expect to find in the academic library journal?
• There’s some great content that gets featured in the journal like how to use cats to market your library and the power of Reddit!
• Mark answers some quickfire questions!

 

Mentioned in This Episode:

Meetpiola.com/library-figures

MeetPiola.com/webinar

Marketinglibraries.org

Csi.cuny.edu

Markaaronpolger.com