Email continues to be an important and strategic form of communication. There are more and more people coming online every day, and these people are going to have emails. The number of emails being sent each year is growing. In this episode, Daniel Incandela, CMO at Return Path, tells us about how email still remains a high performing ROI channel for marketers to use if they will use it in a smart way. Hitting the inbox instead of the spam folder and having success with your email marketing campaign is all about providing value to your potential client.