Many mattress companies are starting to take a closer look at their approach to product release cycles. Traditionally, product life cycles have been relatively short, with most brands promoting new lines and features every couple years. But does this approach still make sense today? Do consumers really care? In this episode, Jeff and Mike discuss the costs and benefits of product “innovation" in the mattress category, revealing some key insights derived from consumer surveys that GoodBed has done on this topic.

What portion of consumers are looking for the latest mattress innovations? How many are simply looking to buy an exact replica of their current mattress? The answers may surprise you. Tune in to find out — and be sure to let us know your thoughts in the comments!