The arsenic water crisis affects over 200 million people around the globe. In fact, the World Health Organization calls it the largest mass poisoning in human history. Minhaj and his team at Drinkwell are out to address this issue, at scale, and save millions of lives. In the process, Minhaj has learned a lot about how, when the rubber meets the road, your go-to-market strategies need to adapt and grow, sometimes in ways you could have never imagined. Doing this requires a delicate balance of flexibility and a ruthlessness. Please join us as we sit down with Minhaj to learn more.

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