In this episode of Data-Driven Voices, host Emma Storbacka sits down with Neil Dickson, Head of Digital Strategy and Capabilities at Scania, to talk about what it takes to lead large-scale change in a global, industrial organization.

They explore:

• How a psychology-first mindset helps teams adapt to disruptive change

• What it means to build a real infrastructure for transformation—not just processes
• Why customer insight and local enablement beat top-down directives
• How a global ethnography project turned into a GPT-powered voice-of-the-customer engine
• Why trust, vision, and adoption—not just AI or tech—are the real change levers

AI and digitalization are moving fast—but organizational change rarely does. So how can leaders navigate complexity, win trust, and build systems that people actually use?

--> Tune in for a practical, human-centered conversation with one of the Nordics’ most thoughtful voices in data and transformation.

#DigitalTransformation #AIAdoption #ChangeLeadership #CustomerInsight #OrganizationalChange #DataDrivenVoices