Success in your home market should be easy to replicate abroad... right? The reality isn't so simple.

In this episode of the Paal15 Podcast, Matt, Werner and Bas go through discuss the different approaches B2B tech companies can take to make international expansions work for them. Whether it's understanding new market dynamics, getting boots on the ground, or adapting a distribution model, there's plenty to think about.

If you've enjoyed this episode, please make sure to subscribe to the Paal15 channel. If you want to find our more about Paal15, visit paal15.com, follow us across social media, or connect with Werner Moison and Bas Paumen on LinkedIn.