15 Minutes To Impact

Stop trying to be everywhere. Start showing up where it matters. MGI’s Rayna Finch joins Melanie and Jenna to talk paid digital marketing, smarter targeting and why testing is one of the best tools in an association marketer’s arsenal. From TikTok and “aura points” to dating-app analogies and what your audience is really telling you, this episode is all about turning digital noise into useful insight.

Part 2 of Ad Creative That Works is now live! MGI’s Director of Creative Services gets real about breaking brand rules, pushing creative further, and the love-hate relationship marketers have with AI. Tune in as the conversation dives into creative collaboration, bold ideas, and what great marketing might look like next.

By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.

By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.