Today’s buyers make over 80% of their buying decisions before ever talking to sales—and 75% prefer a rep-free experience. Yet most B2B companies still hide their pricing behind forms or vague “contact us” messages. In this episode, Hannah Eisenberg breaks down why transparency in pricing has become one of the most powerful trust signals in modern marketing. You’ll learn how to show pricing safely, position it with confidence, and create a pricing experience that educates and converts before the first sales conversation ever happens.

What You’ll Learn:

• Why hiding your pricing damages buyer trust and costs you a qualified pipeline
• How transparent pricing helps you show up in both human and AI-assisted searches
• The essential pricing elements every B2B website should cover—from cost drivers to ROI
• Practical ways to write or redesign your pricing page without “locking yourself in”
• How to use pricing articles and calculators to educate buyers and speed up sales cycles
• The link between transparent pricing and the TrustLeader Framework principle of Complete Transparency