December 19, 2023

15. Our 15 Bold Predictions for 2024

52 minutes

In this episode, Joe Peters and Andy Caron discuss 15 trends to watch in 2024. The themes covered include data ops, shifting from a database marketer to a data-based marketer, the rise of customer data platforms (CDPs), tools and data platforms, AI content and campaign effectiveness, unique content, noise and campaign effectiveness, death by inbox, mini AI hype cycles, AI agents, RAGs and AI hallucinations, AI optimization vs search engine optimization, leadership in AI, the lagging curve of efficiency recognition, and expecting more from even less.

Takeaways

Data ops will become a defined discipline, with teams hiring specialists to focus on data completeness and health.

The focus will shift from database marketers to data-based marketers, with a greater emphasis on the data itself rather than lists of people.

CDPs will become the central core platform for housing and coordinating marketing and business data.

Investing in tools and platforms like Snowflake and Syncari will be important for managing and connecting data.

AI-generated content will become more prevalent, but unique content will be essential for breaking through the noise.

Efficiency gains from AI adoption may take time to be recognized and recalibrated.

Leadership in AI and the role of MOPs in guiding AI initiatives will be important.

Expectations will increase for AI performance and results, even with limited resources.

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Chapters

00:00 Introduction

02:24 Data Ops

03:53 Shifting from Database Marketer to Data-Based Marketer

05:23 Rise of CDPs

06:31 Tools and Data Platforms

09:46 AI Content and Campaign Effectiveness

11:39 Content Innovation and Unique Content

13:07 Noise and Campaign Effectiveness

14:19 Death by Inbox

15:01 Mini AI Hype Cycles

17:18 AI Agents

18:49 RAGs and AI Hallucinations

21:57 AI Optimization vs Search Engine Optimization

23:26 Who's the Sheriff? Leadership in AI

25:29 Lagging Curve of Efficiency Recognition

36:23 Expecting More from Even Less

44:23 Pairings: Joe's Album & Andy's Book

50:00 Conclusion

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By Revenue Pulse (RP)