The Toll’s bass player, Greg Bartram, sits with lead singer, Brad Circone, to reflect on the ever-evolving brand of bass in the industry and how James Jamerson impacted the creative and musical trajectory of The Toll.

15. Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle

Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.

Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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15. Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle

15. Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle