In this episode, our guest Whitney Lauritsen creator of This might get podcast, uncover the art of podcasting.

This episode is a treasure trove of insights, covering everything from mastering interviews to conquering social media algorithms. With a wealth of experience from nearly 500 episodes, learn the secrets behind their interviewing checklist, guest preparation, and the hurdles of marketing in the podcasting realm. Plus, discover the critical role of SEO for your show's longevity. Join us for an episode brimming with actionable advice to refine your podcasting craft. Don't miss out! 🎧

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Links & Resources

Spotify : https://open.spotify.com/

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Descript : https://www.descript.com/

Zencaster : https://zencastr.com/

Instagram : https://www.instagram.com/ecovegangal/

Website : https://whitneylauritsen.com/about-whitney/

Timestamps

The checklist evolution (00:00:09) Whitney describes the evolution of their checklist for podcast interviews and the importance of preparing guests for a comfortable experience.

Defining the podcast (00:01:20) Whitney shares insights into the concept and purpose of their podcast, "This Might Get Uncomfortable," and its approach to exploring life experiences.

Interview preparation (00:06:15) Whitney explains their approach to interviewing, emphasizing the significance of active listening and organic conversation over scripted questions.

Challenges with guest experiences (00:09:16) Whitney recounts a challenging experience with a guest and the lessons learned, leading to changes in their booking process to ensure a good fit for the show.

Enhancing the booking process (00:11:33) Whitney discusses the implementation of an advanced questionnaire in their booking process to filter guests and ensure a good fit for the show.

Guest selection and marketing strategies (00:16:50) Whitney emphasizes the importance of focusing on the value a guest can add rather than their following, and discusses the unpredictability of social media algorithms in promoting podcast content.

SEO and AI in Marketing (00:21:58) Discussion on using SEO and AI for podcast promotion, challenges with AI-generated content, and the need for adaptability in marketing strategies.

AI in Content Creation (00:22:34) Exploring the use of AI in content creation, the need for human input, and the challenges of maintaining authenticity in automated content.

SEO Basics and Tools (00:26:24) Insights into utilizing SEO for podcasting, the use of tools like Yoast SEO, and the importance of understanding platform-specific SEO strategies.

Memorable Interview Experience (00:31:04) Whitney shares a memorable interview experience with author Tal Ben Shahar, highlighting the value of meaningful connections and the joy of discussing happiness.

Podcasting Setup Recommendations (00:33:39) Discussion on podcasting setup recommendations based on individual preferences, available technology, and budget considerations.

Podcast Hosting Platforms (00:35:47) Recommendations for podcast hosting platforms based on different needs and budget.