How do you market a product that isn’t done yet—without misleading your audience or giving your competitors a head start? In this episode, JR and Kris get honest about what it means to market WIFT while still deep in development. They talk through the tension between transparency and strategy, the lessons they’ve learned from over-sharing, and why marketing early (with care) is essential. Whether you’re building tech or launching anything new, this one’s for the builders navigating the unknown.