Effective SEO requires a delicate balance between implementing optimization tactics and improving online user experience, and many webmasters make the mistake of over-optimizing their sites.

Avoid these over-optimization mistakes to keep your users—and Google—happy:

Mentioned in Today's Episode:

• Offsite optimization
• High-quality content about a specific topic
• Backlinks need to appear natural
• Brand mentions

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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