In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while reducing spend on activites that don't produce the desired results.

Eric Dickmann is the Founder and CMO at The Five Echelon Group, a strategic marketing consulting service that specializes in fractional executive, or Virtual CMO consulting services, for small and midsize companies. In addition to this podcast, he's also the host of the YouTube series Work-Life.

Additional information and FREE resources on our Masterclass Series are available at https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com

To subscribe to the podcast, visit https://fiveechelon.com/podcast for more details on subscribing using your podcast player of choice.

For more information on the Work-Life series, visit https://ericdickmann.com/work-life

Episode #52

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