Rune and Kristian are the Danish founders of Berlin-based sustainable fashion startup POOL. Like „Spotify for clothes“ they offer an inspiring range of fashion pieces to expand your boundaries of style and try out something new. 

Having worked in fashion for a long time, Rune decided it was time to fix the industry. While fashion brands are still stuck in the system, POOL has been set up to change existing patterns of behaviour and create a systemic change for a more sustainable world.

What we talked about:
3.33 Checkin: What is your favorite fashion piece at the moment?

6.33: Endless access to High-end Menswear: The concept of POOL

12:45 Changing User Behaviour and the Importance of sustainable business models for the Fashion Industry

17:25 The Cultural aspect of fashion and the reasons to start POOL

22.45 The next goals: Berlin has been a perfect starting point but Europe is next

27:46 The effect of renting out fashion - Why spend so much money on a statement piece you only wear once? 

35:57 Where the idea for POOL came from and insights into the broken fashion industry

42:42 Kristian’s and Rune’s goals for 2021

👉 Useful links:

POOL Instagram: https://www.instagram.com/pool.berlin

POOL Inventory on Instagram: https://www.instagram.com/pool.berlin.inventory

Rune on LinkedIn: https://www.linkedin.com/in/runeorloff/

Kristian on LinkedIn: https://www.linkedin.com/in/kristianrix/

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