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A technical sale involves selling products or services that require a high level of technical expertise or knowledge. But how do we stay away from the feature comparison and cost conversation?

In this episode, hosts Marc and Christian dive into the world of technical sales to discuss the importance of understanding customer pain points,  the role of storytelling in conveying the value of a product or service and the importance of knowing how to handle objections.

So let's begin...

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Music by Skilsel.
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