• Failing to thank donors is one of the worst things that can happen in fundraising
• Create a redundant system, where if one thing goes wrong, there is a backup
• Example: The A-10 Warthog aircraft's design is built on redundant systems, ensuring functionality even when taking enemy fire
• Apply the lesson of redundancy to ensure donors get thanked for their campaign donations
• Use a 3-part thank you system:
  • 1. Email: Send an automated thank you within one day of receiving the donation
  • 2. Letter: Mail a thank you letter within a week, batch processing for efficiency
  • 3. Call/Text: Within a week, call or send a personalized text message to convey gratitude
• Alternative variation: Email within 1 day, personalized text within 2 days, letter within a week
• Create a simple, redundant system to make your campaign stand out and ensure donors feel appreciated

For more insights on effective donor appreciation strategies, check out the accompanying one-page PDF.

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