The media backlash was swift and severe. More severe, in fact, than if an Olympic athlete had tested positive for a banned substance. For years, Brian Johnson—a.k.a. The Liver King—has marketed his brand on the core values of primal living founded on his self-derived “Ancestral Tenets.” Primarily through viral social media coverage, Johnson purportedly made more than $100 million per year. But leaked emails recently revealed that his astounding physique wasn’t due to his diet of raw animal organs and powerful supplements, as he claimed, but instead his extensive use of anabolic steroids.

• The Skeptic's Guide to Sports Science book: https://www.nbtiller.com
• Skeptical Inquirer magazine: https://www.skepticalinquirer.org
• Original article & references: https://skepticalinquirer.org/exclusive/the-liver-king-lies-and-logical-fallacies/

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