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🎙️ Podcast Summary – Business Growth Hacks: Satisfy Wants to Meet Needs

Are you focusing on what your customers need—or what they want? This episode explores why appealing to wants is more effective in attracting business, even though needs are what truly matter.

Using the story of Jesus and the woman at the well (John 4), we draw a powerful parallel: Jesus met her where she was—wanting water—and used that to reveal what she needed—salvation.

Key insight: Speak to your customers’ felt desires first, then guide them to what will truly help them.

💡 Practical Tip: Don’t just describe your process—talk about the results people want. Ask customers what they hope to accomplish, and shape your messaging around that.

🙏 Prayer: Ask Jesus for clarity on what your clients are seeking and how to serve them with wisdom and grace.

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