How Did You Do It?

#15 | The Story Behind Bae Juice with Tim O'Sullivan


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Bae Juice began when Tim's low-key trip to meet the parents of his former partner turned into a two week bender... there he was introduced to Korean Pear Juice, and the rest is history. After some market research, Tim ordered 50,000 units of pear juice, without a brand presence or marketing strategy. He clearly backed the product early on, and had the ambition to match it, with Bae Juice making a 1.5 million dollar deal with Woolies in 2020, and now having a presence in over 2,000 Australian stores. 

Stay in the loop with Bae Juice here:

https://baejuiceaus.com.au/
@baejuiceaus

Stay in the loop with the poddy here:
@howdidyoudoit_podcast

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How Did You Do It?By How Did You Do It? Podcast

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