Today we discuss 15 tips for creating profitable marketing copy. In addition I outline the way to present useful tips on your own business cards. Your business card can be more than just a piece of paper that may or may not get filed. You can use your business card to make an impression on a customer, as well as being useful to them. You can create value with your business card by putting useful tips/advice on your card. The following 15 tips are printed on my own business cards. This is what I advise my clients to concentrate on in order to effective marketing copy. 1. Write A Compelling Headline. The headline needs to draw people’s attention, and compel them to read the next line of copy below it. 2. Stress The Benefits First. Give the reader the benefits of your product before talking about the features. 3. Feature Social Proof Using Photos. People love to look at photos.