Mindful School Marketing

15. Understanding Attrition & Improving Retention at Your School with Jill Goodman


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Do you want to better understand attrition at your school? In this informative episode, Jill discusses how independent schools can take a holistic and insightful approach to improve retention with leadership mentoring, qualitative research, brand assessments, and identifying stumbling blocks to help a school best serve its constituency. She also shares a few key takeaways for retention, especially for schools that had an increase in enrollment at the start of the COVID-19 pandemic.
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Mindful School MarketingBy Tara Claeys & Aubrey Bursch

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