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Nadia Morozova is a Global Chief Analytics & Insights Officer – Brand, Marketing & Communications at EY in London. She’s an advocate for customer-centric decision making in business.
In this episode of Good Revenue, host Neeta Bidwai and Nadia cover:
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Where to find Nadia:
https://www.linkedin.com/in/morozovanadia/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Highlights:
00:00 Introduction to Nadia Morozova
00:29 The Value of Insights in Business Outcomes
01:31 Marketing Mix Modeling in a Post-GDPR World
04:42 Automation in Marketing Mix Modeling
07:38 Understanding ROAS and ROI
09:49 Segmentation and Audience Mindsets
18:23 PhD Research and Business Impact
21:53 Connecting Insights to Business Results
26:48 Advice for Smaller Companies and Startups
29:05 Conclusion and Final Thoughts
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Referenced:
• Marketing mix modeling: https://en.wikipedia.org/wiki/Marketing_mix_modeling
• Return on Ad Spend (ROAS): https://advertising.amazon.com/library/guides/return-on-ad-spend-roas
• The EU’s General Data Protection Regulation (GDPR): https://gdpr-info.eu/
• EY: https://www.ey.com/en_us
• Enriched Insights: https://enrichedinsights.com/
Hosted on Acast. See acast.com/privacy for more information.
Nadia Morozova is a Global Chief Analytics & Insights Officer – Brand, Marketing & Communications at EY in London. She’s an advocate for customer-centric decision making in business.
In this episode of Good Revenue, host Neeta Bidwai and Nadia cover:
_
Where to find Nadia:
https://www.linkedin.com/in/morozovanadia/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
_
Highlights:
00:00 Introduction to Nadia Morozova
00:29 The Value of Insights in Business Outcomes
01:31 Marketing Mix Modeling in a Post-GDPR World
04:42 Automation in Marketing Mix Modeling
07:38 Understanding ROAS and ROI
09:49 Segmentation and Audience Mindsets
18:23 PhD Research and Business Impact
21:53 Connecting Insights to Business Results
26:48 Advice for Smaller Companies and Startups
29:05 Conclusion and Final Thoughts
_
Referenced:
• Marketing mix modeling: https://en.wikipedia.org/wiki/Marketing_mix_modeling
• Return on Ad Spend (ROAS): https://advertising.amazon.com/library/guides/return-on-ad-spend-roas
• The EU’s General Data Protection Regulation (GDPR): https://gdpr-info.eu/
• EY: https://www.ey.com/en_us
• Enriched Insights: https://enrichedinsights.com/
Hosted on Acast. See acast.com/privacy for more information.