We're Jabbin': On UX research and design

15. What is Mimetic Desire?


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Mimetic, what?! In this episode, Licheng and Kenji discuss the theory of Mimetic Desire originally created by the French philosopher René Girard, in which he states that human desire is inherently social. The theory has recently come into the limelight in interviews with Peter Thiel as well as deeply explored in the recent, excellent book by Luke Burgis ”Wanting The Power of Mimetic Desire in Everyday Life.”
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We're Jabbin': On UX research and designBy Kenji Kaneko