Join me as I talk to Michelle Hackett, President of Riverview Farms, a family-owned and vertically-integrated cannabis business in Monterey County. In Part 1, we talk about her experience of starting and operating a cannabis greenhouse operation in Salinas, California, the Salad Bowl of the nation, and how best practices learned from commodity field agriculture can be applied to cannabis.

02:00 Family Matters: Building a family-owned and operated cannabis business

06:30 Sisters!

10:00 Finding purpose in retrofitting old existing, wood-framed greenhouses

13:00 Controlling the greenhouse environment in a climate that is essentially perfect

16:45 Fake tits.  

19:30 Consumer demand and education

23:45 Cultivating cannabis in country’s “salad bowl” 

28:30 Regulatory double standards 

32:30 Agricultural jobs 365 days a year 

37:30 Applying skills and technology from field agriculture