<p>Today I discuss briefly what a CRM is and why it's important. As Peter Drucker once said 'You can't improve what you can't measure'. CRMs are at the heart of measuring your fundraising processes, giving you insights on opportunities to gain efficiencies. </p>

Today I discuss briefly what a CRM is and why it's important. As Peter Drucker once said 'You can't improve what you can't measure'. CRMs are at the heart of measuring your fundraising processes, giving you insights on opportunities to gain efficiencies.

<p>Today I discuss briefly what a CRM is and why it's important. As Peter Drucker once said 'You can't improve what you can't measure'. CRMs are at the heart of measuring your fundraising processes, giving you insights on opportunities to gain efficiencies.&nbsp;</p>

15. When it comes to sales and fundraising, using a CRM is important.

The MBA Is Dead is a new podcast aimed at exploring the worlds of entrepreneurship, innovation, and business incubation. Some episodes will be interviews, some will be more instructional, but all will be fun! Join me, your host, Eric Brotto in this journey through the ever-changing landscape of innovation and technology.

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15. When it comes to sales and fundraising, using a CRM is important.

15. When it comes to sales and fundraising, using a CRM is important.