In this episode of Build Your Gym Empire, hosts Mark, Connor, and G.R. outline the key metrics both beginning and established gym owners need to track in order to grow, including leads, consultations, membership sales, churn rate, revenue breakdowns, profit margins, average revenue per member, referral rates, and customer feedback. They emphasize that tracking these numbers brings accountability and allows you to define what winning means for your gym. A key lesson - "You can't win if you don't know how to keep score." Gym owners should start tracking their basics before expanding. Making decisions based on real data instead of emotions is key to gym business success.

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