In this episode, I interviewed Bruce Merrill, founder of Cleverly, a LinkedIn lead generation company. Bruce shared his journey from college dropout to successful entrepreneur, detailing Cleverly's growth strategies, including their focus on customer support, AI integration, and continuous process improvement.

Bruce also discussed Cleverly's hiring approach, the impact of AI on their operations, and the importance of simplification as they scale. He emphasized providing value to clients, maintaining profitability, and creating a positive work environment. Bruce's practical insights offer valuable lessons for entrepreneurs looking to grow their businesses effectively.

Brought to you by...

Leadbird.io

LeadBird is a lead generation agency specializing in performance-driven cold email agency that generate demos and drives growth. 

Go to leadbird.io to learn more.

Chapters

(00:04:01) - Scaling account management 

(00:14:47) - Competition in LinkedIn lead generation

(00:23:58) - Implementing AI in the business

(00:35:46) - Keeping processes simple as company grows

(00:48:45) - Hiring lessons learned

Host links

https://www.linkedin.com/in/nick-abraham

https://x.com/NickAbraham12

Guest links

https://www.linkedin.com/in/brucemerrill/

Keywords:

LinkedIn lead generation, entrepreneurship, startup growth, customer service, AI integration, automation, company culture, hiring process, business strategy, marketing, sales, profitability, team management, client satisfaction, business scaling