If you know anything about Panthers football, you know one of the greatest to ever play the game in Bank of America Stadium is Steve Smith Senior. And if you know anything about Steve Smith Senior, you probably know the phrase, “Ice up Son.” Well not only is the Panthers great in the Hall of Honor, he’s doing some very honorable work in the community.

The Steve Smith Family Foundation has committed itself to stopping domestic violence, and promoting the emotional, physical, medical, and spiritual needs of families. The Smith Family Wellness Center provides medical care for families, and events like the Strike Out Domestic Violence and Lace Up Son 5k raise money to support these programs. Gerard Littlejohn is their Executive Director and joins us now on the BrandBuilders Podcast to tell us more how the foundation’s work is running touchdowns for Charlotte.