<p>In this episode Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments.</p>

In this episode Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments.

150: Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy w/ Kristen Novak

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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150: Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy w/ Kristen Novak

150: Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy w/ Kristen Novak