The True Adventure Podcast

151. CEO, Business Owner, or Burnt Out? How to Know the Difference


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Ever wonder if your identity as a business owner is helping you grow, or secretly holding you back?

In this solo episode, I break down the real psychology behind your business identity and why your attachment to your work might be the very thing capping your success.

You’ll learn how to check in on your CEO identity using a research-based tool (adapted from the athlete world), get insight into how over- or under-identifying with your business impacts decision-making, and, most importantly, how to shift into a healthier mindset so you can scale without spiraling.

I also walk you through a powerful 7-question quiz to assess your current business identity and gives tangible next steps whether you're under-identifying, over-identifying, or sitting in a healthy middle.

In this episode, you’ll discover:

  • Why detaching your self-worth from your business results is crucial

  • How to build a CEO identity that feels solid, even when things go sideways

  • The surprising link between elite athletes and high-performing entrepreneurs

  • How to finally clock out without guilt

  • A personal story of burnout, business boundaries, and finding joy again

Whether you're feeling stuck in hustle mode or struggling to feel like a real CEO, this episode will help you rewire your mindset and reclaim your power.

DM me on Instagram your quiz results!

Resources:

DM me on Instagram:

instagram.com/trueadventureco

JOIN US: Spain Sales Retreat September 2025:

https://trueadventurecollective.com/spain-retreat


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The True Adventure PodcastBy Karina Baldwin