Rob Hirschfeld is the Founder and CEO of The RackN Digital Rebar platform that helps organizations scale their automation efforts. We discuss ways to turn customers into raving fans, the fastest way to build trust in your business, and the pros and cons of open-source software. 

Time Stamps

[00:30] Rob's entrepreneurial journey 

[02:06] Understanding the meaning of the "Digital Rebar"

[04:15] The Build an Internal Champion framework

[07:06] The foundation of RackN's sales function

[08:36] How to generate interest for a new product in the market

[11:05] Ways to leverage the power of trends in marketing a business

[13:00] Pros and cons of open-source software

[16:40] Why you need to have repeatable standards for how things work

[21:38] The easiest way to build trust in your business

[22:33] Things that make an automation platform scalable

[27:08] The experience curve and ways to improve your productivity

[29:05] Parting thoughts 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Work with Steve - Stevepreda.com

Rob's LinkedIn

RackN.com

Connect with Rob via email: [email protected]

Rob’s website - Robhirschfeld.com