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Why Hire a Coach When ChatGPT Is Free? | AI, Coaching & the Human Spirit

In this short 4-minute clip from my recent masterclass AI, Coaching & the 3Ps – One Year On, a participant shared that a potential client had asked him:

"Why should I hire you when I can just use ChatGPT for free?"

It's a great question — and one every coach, therapist, and changeworker will need to answer sooner or later.

In this video, I share how I responded… and what it reveals about the rapidly changing world of coaching and therapy.

You'll hear:

•⁠ ⁠The surprising truth about what AI is already doing better than many coaches

•⁠ ⁠Why the usual "human" answers won't be enough in the years ahead

•⁠ ⁠And the one thing AI will never be able to replicate — the human spirit

It's a short but vital reflection on how to stay relevant and impactful in a world being reshaped by AI.

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