My guest Nicki James is a brand expert and strategist helping women unlock their full potential by building a brand that looks, feels and sounds like them. We talk about why your personal brand is really about you, and how you can transform your business by being true to who you are. What You Will Learn in This Episode:  What it means to live and breathe your brand every single day What happens when you get your personal brand wrong  The questions to ask yourself before you start building your brand How to increase your confidence and start believing that you can be that unknown person Overcoming the fear of judgement The power of storytelling in building a personal brand What happens when you get your personal brand right So a personal brand is not something that you stack on top of your business with a logo and a website. Your personal brand is about YOU stepping into your confidence and visibility.  Resources:  Apply for The Podcast Mastermind   Just Brand You   Connect with Nicki James on and