Our guest today is Kevin Jodrey, a renowned cultivator from Humboldt County, founder of Wonderland Nursery, head of the R&D lab for Cookies genetics, and co-founder of Ganjier, to name a few accomplishments. 

We discuss the recent white papers from Abstrax Tech about their discovery that scientifically proves low-concentration flavorants like aldehydes, esters, alcohols, and sulfurs are responsible for the aroma of cannabis- not terpenes. 

Kevin talks about the opportunities, nuances, and challenges of manipulating these volatile compounds in breeding, cultivation, and extraction processes. He also reminds us not to chase the shiny object and how so many other factors contribute to the entourage effect and the user's experience. 

Still, he is excited to have scientific evidence that supports what cultivators and scientists have known for years as the next frontier of cannabis exploration.

https://www.linkedin.com/in/kevin-jodrey-619a0246/

Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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