In this episode, Jason Hsieh sits down with Martin Soederhamn, the Danish-born creator of Hexaquest, a strategic trivia game that took sixteen years to move from idea to shelf. Martin shares how a frustrating game of Trivial Pursuit in Thailand sparked the concept, what it took to crowdsource thousands of quality questions, and how he eventually left a career as a commercial filmmaker in Denver to pursue Hexaquest full time. He opens up about the unglamorous side of self-publishing, including managing inventory, margins, and marketing spend as a one-person operation, while also sharing the creative strategies that have gotten Hexaquest in front of tens of millions of people. If you are a game or toy developer wondering whether to self-publish, or just curious how a great idea survives sixteen years of real-world friction, this one is worth your full attention.