August 22, 2024

152: Go From $0 to $1 Million in One Year Selling Your Course on Autopilot with Caitlin Bacher

35 minutes

Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month. Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process. Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need. Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching. We talk about:

00:00 Intro
01:52 Meet Caitlin: From Social Media Manager to Course Creator
04:17 The Journey to a Successful Online Course
06:43 Transitioning to Evergreen Sales
09:38 Building a Signature Course
21:07 Automating Sales with Webinars
32:36 Final Thoughts and Advice

Resources