List the brands you use on a regular basis.

List what emotions / feelings each of those brands elicit.

What brands will you not do business with.

What emotions / feelings do those brands elicit.

What brand do you represent?

What emotions / feelings do you think your brand elicits?

What emotions / feelings does your personal brand elicit?

List the emotions that you'd like your (personal) brand to elicit?

What level of quality do you enjoy consuming in your personal / professional life?

What level of quality do you want to elicit from your brand / organization you represent?

Be intentional about the level of quality you represent.

Realize that you / your brand / the organization you represent elicits certain emotions & feelings.

Be intentional about the feelings / emotions you want to elicit.