In this episode of The Marketing Guide, Laura O’Mahony breaks down one of the most important, and often confusing, decisions business owners face: knowing when to pivot. If your business feels stuck, misaligned, or in need of a new direction, this episode will help you understand what a pivot really is and why it can become one of the most powerful tools in your growth.

You’ll learn the different types of pivots businesses make, the key signs that it might be time for a change, and how to approach a pivot with clarity instead of fear. Laura also shares examples of well-known brands that shifted direction successfully, proving that pivoting isn’t a failure: it’s a strategy.

Whether you’re making small tweaks or considering a bigger shift, this episode will help you recognise what’s no longer working, what is working, and how to move forward with confidence.

In this episode, we cover:

• What a business pivot actually means
• Why businesses choose to pivot
• The main types of pivots you need to know
• Key indicators that it might be time to change direction
• How to approach a pivot without overwhelm
• Real examples of successful pivots from well-known brands

Connect with Laura

If you enjoyed this episode, please leave a review or share it with another business owner who might need it, it really helps the show grow.
You can connect with Laura on social media or through her website to learn more about working together.

www.lauraomahony.com