Ever wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn’t just about getting laughs—it’s a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You’ll learn why humor isn’t just a “nice-to-have” but a must-have... only if you want your copy to convert.

You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how humor helped her land a dream gig with Bowflex. Let's get into it.

*****

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

*****