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Self Trust™ and the 4 Cores of Credibility™

Credibility boils down to two simple questions. First, do I trust myself? Second, am I someone who others can trust? Stephen Covey talks about Four “Cores” that are key to building credibility.

The Four Cores are: 1. Integrity, 2. Intent, 3. Capabilities, and 4. Results. Integrity and Intent are character cores. Capabilities and Results are competency cores. All Four Cores are necessary for credibility. A person of integrity that does not produce results is not credible. If you are not credible, you are not trustworthy!

Integrity (Character)

The First Core is Integrity. Most of the major violations of trust are violations of integrity. Covey asserts that integrity is more than honesty. In addition to honesty, integrity is made up of three other virtues.

Congruency is when one acts according to his values. It is when there is no gap between what one intends to do and what one actually does.

Humility is the ability to look out for the good of others in addition to what is good for you.

Covey says, “A humble person is more concerned about what is right than about being right, about acting on good ideas than about having the ideas, about embracing new truth than defending an outdated position, about building the team than exalting self, about recognizing contribution than being recognized for it.”

Courage is the ability to do the right thing even when it may be difficult. It is when you do what you know is right regardless of the possible consequences.

Please note the TradeMark refers to FranklinCovey