MLS tries to balance Messi's playing time and selling Apple TV subscriptions. We also discuss why FIFA chose New Jersey for the World Cup Final, how Arlington or Atlanta would have been a better choice, where the Women’s World Cup final could be if US/Mexico wins the bid, how Messi Mania is turning into a PR disaster for MLS and Inter Miami, Apple isn’t managing the expectations of fans by making everything about Messi, and why is MLS making so many sloppy PR mistakes lately,