Author Diary Entries

153: Book launch marketing plans and goals for Small Town Stilettos (7 strategies I'm using)


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This episode shares the top 7 things I’m doing as part of the “Small Town Stilettos: a modern marriage of convenience” book launch! We discuss…

  • The specific marketing strategies and platforms I’m using, and why I’m doing these particular types of experiments.
  • How this is different from my previous book launches.
  • What’s working well and what I’ve already decided to do differently in future book launches.
  • My conversion rate estimates and book sale goals for this book launch.
  • And more!

Resources & links mentioned in this episode: 

  • Episode 77 — Book launch recap for “Her Bad Idea,” Part 1 (organic marketing) https://www.buzzsprout.com/400015/5400808-077-book-launch-recap-part-1-organic-marketing 
  • Episode 78 — Book launch recap for “Her Bad Idea,” Part 2 (paid ads and book sales results) https://www.buzzsprout.com/400015/5489476-078-book-launch-recap-part-2-paid-ads-book-sales-results 
  • Subscribe to Sagan’s author newsletter to view the “poster” for Small Town Stilettos, plus a few other goodies: https://saganmorrow.com/secretpodcast 
  • Enter the Small Town Stilettos giveaway on Goodreads: https://www.goodreads.com/giveaway/show/369459-small-town-stilettos-a-modern-marriage-of-convenience 
  • Pre-order Small Town Stilettos on Amazon: https://www.amazon.com/Small-Town-Stilettos-marriage-convenience-ebook/dp/B0C776DB4M 
  • Book marketing resources: Fussy Librarian, Booksprout, and Booksirens
  • Book marketing platforms: Kindle Unlimited, TikTok, Teachable digital download
  • Tune into Indie Author Weekly on your favourite podcast platform at https://saganmorrow.com/podcast 
  • Learn more about all of Sagan’s books (including the Polyamorous Passions romcom series, Small Town Stilettos, and her business books for solopreneurs) at https://saganmorrow.com/books/ 
  • Subscribe, rate, and review this podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/indie-author-weekly/id1469586590 
  • Check out Sagan’s YouTube channel to watch the video versions of these podcast episodes: https://www.youtube.com/user/SaganMorrow 
  • Get success & life coaching: https://saganmorrow.com/coaching 
  • Enroll in the Productivity Powerhouse anti-hustle e-course: https://saganmorrow.com/powerhouse 
  • Work with Sagan: https://saganmorrow.com/workwithme/ 

Let’s chat about this episode:

  • @Saganlives on Twitter and Instagram
  • Hashtag: #IndieAuthorWeekly
  • Email: [email protected] 
  • Share your thoughts (or submit requests for future episode topics) at https://saganmorrow.com/question 

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Author Diary EntriesBy Sagan Morrow

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