Peter Weinberg has effectively grabbed B2B marketing by the ankles and dragged it out of the dull and dreary hole into which it had buried its head. World famous for his time in charge of the game-changing B2B institute at LinkedIn – alongside his pal Jon Lombardo – Peter is now the extraordinary human brains behind AI powered research platform Evidenza, where he continues to be a champion for the kind of B2B that’s never bland.

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Follow Peter on LinkedIn

Here’s his website

Here is Rory Sutherland Eurostar TED Talk

(02:37) - Quickfire Questions

(03:34) - Peter's Career Path

(06:36) - Transition to Advertising

(11:22) - The B2B Institute at LinkedIn

(15:50) - Pivotal Moments in B2B Marketing

(17:37) - Contrarian Views in Marketing

(19:05) - The Role of Synthetic Data

(24:32) - Launching Evidenza

(30:50) - Validating Synthetic Research

(34:13) - Scepticism Towards AI in Marketing

(40:15) - AI and Advertising Effectiveness

(45:45) - Using AI for Strategic Planning

Diamond Age by Neal Stephenson

How Brands Grow by Bryon Sharp  

Building Distinctive Brand Assets by Jenni Romaniuk 

How Not To Plan – Les Binet & Sarah Carter

Antifragile by Nassim Taleb 

The Elephant In The Brain by Kevin Simler & Robin Hanson

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