In today's episode, Jason sits down with Dalaine Bartelme, the inventor and co-founder of COLORPockit, a patented portable coloring kit built for creativity on the go. Dalaine shares how a simple wish at a restaurant in 2016 sparked a two-year journey of prototyping and patent filings before the product hit the market in 2018. From growing a catalog of over 70 artist-designed coloring decks to navigating the devastating impact of COVID on her hospital gift shop channel, Dalaine brings the kind of resilience that every product founder needs to hear. She also opens up about her artist commission model and why creating awareness for a product nobody has seen before remains her biggest ongoing challenge. If you have an idea you believe in but feel like the road is taking too long, this episode is for you.