Making It Up

153: The Dunning-Kruger Effect and the editorial/retail relationship


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Eugene and Charis talk about what the Dunning-Kruger Effect is (a supposed bias in our thinking regarding gauging competency), whether it’s real or not, and what our tendency to believe in it means about us. They also discuss why editorial platforms will dominate retail in the long term.


00:01:50 The Dunning-Kruger Effect

00:27:31 Editorial/retail relationship


Why Editorial Brands Will Dominate Retail’s ‘Long Tale’ by Doug Stephens

The Dunning-Kruger Effect Is Probably Not Real by Jonathan Jarry


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