In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media.

It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.

Here’s what we cover:

• What storytelling really means for social media
• Why stories cut through the noise (and outperform “tips” content)
• The simple elements every good story needs
• How to tell stories across platforms like Instagram, TikTok, LinkedIn & more
• Seven story types that work for every business (motivating, selling, connecting, explaining & more)
• Real examples of brands using storytelling brilliantly
• How to start using stories even if you feel like you “don’t have any”

Perfect for:

Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.